“You miss 100% of the shots you never take,” goes the famous quote from retired NHL legend Wayne Gretzky.
In the world of IT, the same can be said of Software Asset Management (SAM), and the many opportunities it offers businesses to save money. Real, measurable savings. Up to 30% of your software spend, according to a recent Gartner study. Yet still a number of companies remain reluctant to ‘take the shot’.
Why is this the case? Well to begin with SAM lacks the ‘X factor’ associated with other IT investment areas. It’s not the hottest topic and it can struggle to make it onto a business’ priority list.
Outside of its traditional audience (the IT team and procurement), few really understand SAM’s value when compared to other high profile investments.
It’s similar to the way hockey compares to soccer or basketball, sports that only require a ball to get you started. Hockey on the other hand requires investment – in skates, protective clothing, a helmet and a stick. All of which makes it feel less accessible, even if it does reward those who persevere.
It goes without saying that every company wants to reduce software, operational and support budgets over time. To ensure license spend and infrastructure costs are closely aligned to business strategy – and to negate the risk of being over or under licensed.
Yet when budget season comes around, SAM often gets benched, like a top NHL player forced to sit on the sidelines and wait for his time to hit the ice.
But savvy business leaders are increasingly getting switched on to SAM, and giving it the recognition it deserves as a worthy investment able to lower IT spending. In fact, according to Gartner, getting started with SAM and ensuring it’s a vigorous and well-funded practice is imperative for any successful business.
Usually the decision to implement SAM practices comes in a fit of panic moments after the findings of a software audit are revealed. But aside from the CFO’s obvious desire to avoid a large and unbudgeted cost, SAM can also help with optimizing your IT operations:
Outside of its core markets, there’s little chance of ice hockey coming out top on polls relating to favorite sports. Likewise for SAM and the business priority league table. Yet the situation inside many companies is unsustainable: where frequently you’ll find just the one lone individual focused on SAM – yet still held accountable for reducing risk on multi-million IT software budgets.
This is not the way it was intended. SAM shouldn’t be a single person’s responsibility. Instead, an efficient implementation requires very specific expertise, which in turn requires an investment in employee acquisition, training and development.
The Software Asset Management Experts
COMPAREX offers a comprehensive range of SAM solutions that give organizations the visibility they need to run a cost-effective, compliant, and business-aligned software portfolio. Do you have any questions?